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Seasonal Trend Forecast
Creative Director
Objective
Deliver a roadmap for design and merchandising teams to develop new products for the upcoming season. Ensure teams received the forecast with sufficient lead times. Provide the sales team and retailers with an understanding of relevant new items and colors.
Actions
Researched upcoming trends from numerous resources. Created seasonal forecasts for designers, merchandisers, executive team, and key stakeholders. Presented the forecast one year before collections arrived in stores. Included relevant current news to put trends into cultural context.
Results
Integrated forecast trends into over twenty-five global brands, offering on-trend newness and essential items relevant for each brand.
Video Gallery
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