Tallia | Spring
Creative Director | Head of Marketing
This video shows the full version of the Tallia campaign and the print ad that ran in The New York Times T Magazine.
Objective
Create a more elevated, youthful, and diverse advertising campaign. Shift ad budget from print to digital. Adjust ad placements. Reach a new demographic to drive sales to Macy's and better specialty stores. Aimed to evoke a dreamy, ethereal vibe.
Actions
Directed all creative from concept through production and delivery. Ran print ads in Esquire, Essential Homme, MR Magazine, NYT T Magazine, NY Post, and WSJ Style Magazine. Ran digital ads in Esquire, GQ, Essential Homme, MR Leaderboard, NYT, and WSJ. Produced and ran video ads in the Times Square Nasdaq Building.
Results
Delivered on budget and on time. Achieved a more elevated, diverse, and youthful campaign. Times Square billboard: 1.5 million viewers/day.