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Trai Byers | Empire Styling
Fashion Director
Objective
Inspire new customers to engage with Saks' made-to-measure tailored clothing program in conjunction with the Fox x Empire partnership. Generate buzz and attract new customers to purchase classic tailored clothing.
Actions
Directed all styling of made-to-measure Saks Fifth Avenue Collection tailored clothing for the photoshoot.
Results
All made-to-measure samples produced and delivered on time. Created beautiful cover images and editorial photos. Reached a broad audience through Mr. Byers' celebrity status.
Video Gallery
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