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Tyga x Marcello Burlon x Saks Colab
Fashion Director
Objective
Encourage merchants to seek exclusive collaborations. Up Saks Fifth Avenue's street credibility with urban designer-loving customers through the Marcelo Burlon x Tyga collaboration.
Actions
Unveiled the worldwide exclusive of the Marcelo Burlon x Tyga capsule at a press and VIP event at the NY flagship. Sold the limited-edition line of T-shirts, hoodies, and shorts at the flagship and on saks.com. Offered only 100 units of each style plus a limited edition iPhone case as a gift with purchase.
Results
Drove incremental business to the Marcelo Burlon collection. Generated brand loyalty and inspired customers to engage with the brand.
Video Gallery
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