Eric Jennings · About
Meet Eric.
Eric Jennings is Senior Vice President, Brand & Creative at Preferred Travel Group, where he connects creative vision, brand storytelling, customer experience, and commercial strategy across global luxury hospitality. His career spans Saks Fifth Avenue, Peerless Clothing, Hickey Freeman, Hugo Boss, and Giorgio Armani, with leadership experience in brand transformation, creative direction, and omnichannel marketing. An early adopter of generative artificial intelligence, he combines emerging technology with human judgment, taste, and commercial thinking.
Fashion · Lifestyle · Retail · Hospitality · Luxury · Menswear · Consumer Goods
THE STRATEGIST
Eric’s work centers on one objective: helping companies clarify how they position themselves, show up in the market, and turn brand expression into commercial performance.
Global Hospitality & Creative Leadership
Today, Eric serves as Senior Vice President, Brand & Creative at Preferred Travel Group, where he works across brand strategy, creative direction, editorial and publishing, digital content, and customer experience. His role connects brand storytelling with commercial priorities, bringing greater alignment across creative disciplines, platforms, and audiences in global luxury hospitality.
Brand Leadership & Enterprise Experience
Eric has held senior roles at some of the most recognized names in American fashion and retail. At Saks Fifth Avenue, he served as Vice President and Fashion Director for Menswear, Home, and Beauty across three major divisions representing a combined $685M+ business. He guided seasonal vision, brand partnerships, and omnichannel customer experience at enterprise scale.
Global Brands, Licensing & Omnichannel Growth
At Peerless Clothing — the largest manufacturer of men's tailored clothing in North America — he served as Vice President, Marketing & Creative Director for a global multi-brand portfolio of 25+ licensed labels, including Calvin Klein, Lauren, and Tommy Hilfiger, directing a multi-disciplinary team across design, advertising, PR, and digital.
As Global Brand Director at Hickey Freeman, he led a $10M wholesale, retail, and e-commerce business with a cross-functional team, expanding distribution and rebuilding brand marketing, advertising, visual identity, and digital voice. Earlier, he built U.S. wholesale leadership at Hugo Boss and began his career in luxury at Giorgio Armani.
Advisory, Customer Experience & Brand Transformation
Through Eric Jennings Creative, he partnered with business owners and leadership teams on brand transformation, positioning, identity, customer experience, and go-to-market strategy. His work included New York's iconic Century 21 and City Nights Hospitality, alongside select private-client engagements in executive wardrobe strategy and personal presentation.
AI, Modern Marketing & Operational Strategy
Eric began introducing artificial intelligence into fashion marketing operations in 2020, before generative AI became mainstream. He continues to integrate AI into strategic research, creative development, content workflows, and customer experience, improving efficiency while maintaining creative integrity. His perspective emphasizes the importance of human judgment, taste, and leadership as technology reshapes how brands operate.
Executive Perspective
Eric operates at the intersection of creative judgment and commercial thinking, aligning people, brand expression, and business priorities. His leadership reflects a consistent belief that enduring brands require clear direction, cultural understanding, and the ability to translate strategy into meaningful experiences.
Selected case studies
How Eric
Works With You
Each engagement is tailored to the strategic moment your brand is in — whether you need a fractional CMO, a repositioning framework, or a go-to-market partner for a new launch.
01
Fractional CMO Advisory
Senior brand leadership on a flexible basis. Strategy, creative oversight, and executive decision-making — embedded in your team without a full-time commitment.
02
Brand Repositioning & Strategy
Diagnostic and framework-driven repositioning for brands experiencing stagnation, identity drift, or competitive displacement. Includes messaging architecture.
03
Go-To-Market Strategy
End-to-end launch planning for fashion and lifestyle brands entering new markets, launching new categories, or relaunching core lines.
04
Creative Direction & Brand Alignment
End-to-end launch planning for fashion and lifestyle brands entering new markets, launching new categories, or relaunching core lines.
05
Luxury & Lifestyle Brand Strategy
Positioning and narrative design for premium and luxury brands in fashion, hospitality, and lifestyle — where perception is the product.
06
Executive Personal Brand Advisory
Strategic positioning for senior leaders and founders building executive presence, thought leadership, and visibility at the C-suite level.