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Eric Jennings · Case Studies

Case studies in brand, customer experience, and commercial impact

Work from senior roles at Saks Fifth Avenue and Peerless Clothing, plus advisory engagements with Century 21, hospitality, and other consumer brands — showing how creative platforms, experiences, and partnerships translate into measurable business results.

Filter the case studies below by Project Type OR Brand; each opens with imagery and, where applicable, a structured Objectives, Actions, and Results summary.

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Century 21 Brand Manual

Brand Identity & Strategy · Brand Advisor · Eric Jennings Creative

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Peerless Intl Company Book

Corporate Brand & Strategic Narrative · VP Marketing & Creative Director, Peerless Clothing

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Saks Brookfield Place Men's Store

Store Concept & Brand Activation · VP Fashion Director, Saks Fifth Avenue

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Customer Insights, Smarter Product Development

Executive Lead, Product Strategy & Customer Insights · VP, Marketing & Creative Director, Peerless Clothing

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Digital Discoverability for the AI Search Era

AI Search Optimization & Conversational Discovery · Executive Advisory, Eric Jennings Creative

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Brand Book & Guidelines

Brand System & Identity · VP Marketing & Creative Director, Peerless Clothing

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Packaging Developement & Design

Data-Driven Packaging Design · VP Marketing & Creative Director, Peerless Clothing

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Times Square Brand Activations

Outdoor & Multi-Channel Campaign Platform · VP Marketing & Creative Director, Peerless Clothing

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Italian Trade Agency

Seasonal Campaign & Brand Partnership · VP Fashion Director, Saks Fifth Avenue

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Empire x Saks Fifth Avenue

Entertainment Partnership & Brand Activation · VP Fashion Director, Saks Fifth Avenue

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Anthony Davis x Saks Collab

Athlete Collaboration & Private-Label Capsule · VP Fashion Director, Saks Fifth Avenue

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Athlete Brand Partnerships

Athlete Marketing & Branded Content · VP roles at Saks Fifth Avenue and Peerless Clothing

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Saks Magalog Covers — Celebrity Editorial Direction

Editorial Platform & Celebrity Styling · VP Fashion Director, Saks Fifth Avenue

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New Office Casual Initiative

Concept Development & Editorial Platform · VP Fashion Director, Saks Fifth Avenue

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The Wellery Retail Experience

Concept Development & Retail Activation · VP Fashion Director, Saks Fifth Avenue

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Tallia Seasonal Brand Campaigns

Seasonal Campaign Platform & Creative Direction · VP Marketing & Creative Director, Peerless Clothing

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Lauren | Macy's Campaign

Seasonal Campaign & Brand Partnership · VP Marketing & Creative Director, Peerless Clothing

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Ralph | Dillard's Campaign

Seasonal Campaign & Brand Partnership · VP Marketing & Creative Director, Peerless Clothing

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AI-Enabled Campaign Production Under COVID Constraints

Creative Direction & Production Innovation · Senior Brand Leadership · VP Marketing, Peerless Clothing

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Influencer Partnership Men's Style Pro

Influencer Partnership & Brand Amplification · VP Marketing & Creative Director, Peerless

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Seasonal Menswear Trend Forecasts

Trend Intelligence & Design Direction · VP Marketing & Creative Director, Peerless Clothing

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MR Magazine Columns | Contributing Writer

Trade Press Contribution & Industry Thought Leadership · Eric Jennings Creative

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Podcast & Industry Appearances

Trade Media & Industry Thought Leadership · Eric Jennings Creative

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Executive Wardrobe Strategy & Personal Style

Wardrobe Strategy & Personal Brand Styling · Eric Jennings Creative

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By Inquiry

Select projects are available by inquiry. To request access, send a note to eric@mrericjennings.com.

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Packaging | Product Development
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3D | AI Projects
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