THE APPROACH
ADVISORY ENGAGEMENTS
Eric Jennings works with a select group of companies and individuals on brand, marketing, and creative direction during periods of transition, growth, or repositioning.
These engagements are focused, senior-level, and designed to bring clarity, alignment, and forward momentum.
FOR BRANDS & LEADERSHIP TEAMS
Eric partners closely with CEOs, founders, and executive teams, contributing directly to how a business defines its position, aligns its strategy, and shows up in the market. His work sits alongside leadership, shaping decisions across brand, go-to-market, creative direction, and customer experience.
AREAS OF FOCUS
Brand Positioning
Go-to-Market Strategy
Creative Direction
Customer Experience
PRIVATE CLIENT ENGAGEMENTS
Eric also works with a select group of male executives and high-net-worth individuals on wardrobe strategy, personal brand, and executive presence.
With deep roots in the menswear industry, his perspective extends beyond clothing to how leaders present themselves with clarity, confidence, and intention.
These engagements are discreet, highly individualized, and grounded in the same level of discernment and creative judgment that he applies to his work with brands.
ENGAGEMENT MODEL
Engagements vary in scope but are typically executive-level advisory, interim or embedded leadership, or private client advisory.
Work is selective and tailored to the needs of each organization or individual.
What Eric offers
01 / 06
Branding Services
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Comprehensive brand understanding for sustainable growth
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Brand guidelines built from historical, current, and future perspectives
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Brand positioning strategy and narrative design
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Data analytics tests for brand sentiment and customer expectations
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Brand manuals for internal and external usage
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Creative direction for brand visuals and campaign concepting
02 / 06
Go-To-Market Guidance
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Strategic decision-making for market share increase
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U.S. market analysis — target customers, competitors, differentiation, positioning
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Market entry considerations and retail channel options
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Recommendations for sales representation and marketing partners
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Press and PR strategy, logistics planning
03 / 06
Boutique Retail Strategy
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Retail boutique growth and positioning strategy
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Brand selection based on store profile and customer
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Retail concept and merchandising strategy
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Open-to-buy planning and inventory management
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Private-label product development
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Employee uniform and visual identity resources
04 / 06
Monthly Retained Advisory
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High-level strategic direction embedded in your team
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Innovation fostering and competitive intelligence
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Specific market research and trend analysis
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Ongoing best practices and brand governance
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New ideas and creative challenge sessions
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Referrals and introductions from a deep personal and professional network
05 / 06
Personal Branding & Image
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Comprehensive personal style transformation
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Wardrobe analysis and tailored recommendations
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Exclusive shopping and personal styling services
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Personalized wardrobe and style manual
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Executive presence and C-suite image advisory
06 / 06
Fractional CMO Leadership
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C-suite brand leadership on a flexible engagement basis
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Full oversight of strategy, creative, and go-to-market execution
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Embedded decision-making without the cost of a full-time hire
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Ideal for growth-stage and repositioning brands
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Available for project-based or ongoing retainer engagement
Voices from the field
HOW IT WORKS
The consulting
process
I.
Identify Service Needs
A brief introductory conversation to understand your brand's current situation, challenges, and strategic priorities. No commitment required at this stage — just an honest assessment of fit and need.
II.
Budget & Timeline
Every engagement is different. Once the scope is understood, a clear budget range and realistic timeline are established — with full transparency on both sides before any work begins.
III.
Confirm Scope & Deliverables
A detailed scope document is agreed upon, outlining exactly what will be delivered, when, and how success will be measured. No vague mandates — only clear, accountable outcomes.
IV.
Execution & Delivery
With scope and fees confirmed, work begins with full focus. Every engagement gets senior-level attention — not delegated to a junior team — from diagnostic through final delivery.
"
Eric is a master at driving the decision-making process, uses data vs. opinions, and advocates for testing — testing — testing. Definitely a measure twice, cut once project leader. If you are looking for a true business partner with a passion for excellence and not just another creative consultant, Eric is the ideal candidate.
Larry Mentzer
Chief Revenue Officer & Principal Retail Consultant
"
Eric is a pleasure to work with! He is super creative, innovative, professional and has amazing taste. Eric's connections in the marketplace and with the press help make him very effective. Eric is the rare executive who is very creative and can also operationally get stuff done.
John Tighe
President, Tailored Brands, Inc.
"
Eric is a unique individual in that he understands both the fashion part of the business and the financials — and is able to distill these ideas into great presentations. He has many key contacts across the world in the fashion space and is regarded as an industry leader.
Tom Ott
Chief at Retail & Fashion Solutions
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Eric is a talented creative, forward-thinking merchandising executive with a keen sense for commercial responsibility. His professional decorum, warm nature and positive attitude is not lost on anyone who comes in contact with him.
Katie Liu
Owner, Black Dog 8 Showroom & Harvey Nichols Business Development