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Eric Jennings Creatives | New York City
Eric Jennings
Fractional CMO & Creative Director
Eric Jennings is a New York-based brand strategist, fractional CMO, and creative director with decades of experience repositioning fashion and lifestyle brands at scale. From go-to-market to brand legacy — strategic clarity that drives executive decisions.
Fashion · Lifestyle · Retail · Hospitality
AS SEEN IN
THE STRATEGIST
A strategic brand modernizer with executive authority — and the portfolio to prove it.
Eric Jennings is a New York-based brand strategist, fractional CMO, and creative director with a career built at the highest levels of fashion and lifestyle. From VP & Fashion Director at Saks Fifth Avenue to independent advisory work with global brands, Eric brings SVP-level judgment to every engagement — without the constraints of a traditional hire.
His approach begins with a single, uncompromising question: what does this brand stand for, and who genuinely needs it? The answer drives everything — narrative, positioning, channel architecture, and the creative decisions that make a brand feel inevitable rather than constructed.
"My goal is always the same: leave the brand in a stronger strategic position than I found it — with a clear point of view, a plan that travels, and a team that believes in it."
Eric's work spans national advertising campaigns, brand repositioning frameworks, celebrity collaborations, trend forecasting, and retail strategy — always connecting creative vision to commercial outcome. His press coverage and industry recognition reflect two decades of doing this at scale.
What clients and collaborators say
How Eric
Works With You
Each engagement is tailored to the strategic moment your brand is in — whether you need a fractional CMO, a repositioning framework, or a go-to-market partner for a new launch.
01
Fractional CMO Advisory
Senior brand leadership on a flexible basis. Strategy, creative oversight, and executive decision-making — embedded in your team without a full-time commitment.
02
Brand Repositioning & Strategy
Diagnostic and framework-driven repositioning for brands experiencing stagnation, identity drift, or competitive displacement. Includes messaging architecture.
03
Go-To-Market Strategy
End-to-end launch planning for fashion and lifestyle brands entering new markets, launching new categories, or relaunching core lines.
04
Creative Direction & Brand Alignment
End-to-end launch planning for fashion and lifestyle brands entering new markets, launching new categories, or relaunching core lines.
05
Luxury & Lifestyle Brand Strategy
Positioning and narrative design for premium and luxury brands in fashion, hospitality, and lifestyle — where perception is the product.
06
Executive Personal Brand Advisory
Strategic positioning for senior leaders and founders building executive presence, thought leadership, and visibility at the C-suite level.