THE APPROACH
Data-driven insights. Keen aesthetics. A global perspective.
Every brand seeks a distinguishing edge in the dynamic realm of lifestyle fashion and retail. My commitment is to transform concepts into tangible market success using a unique alchemy of data-driven insights, keen aesthetics, and an understanding of the global stage.
Whether revitalizing brand identities, crafting laser-focused go-to-market strategies, or curating immersive retail experiences — my mission is to elevate and revitalize lifestyle brands. I believe it's about positioning brands in a way that resonates, innovates, and helps them stand out in increasingly crowded markets.
My approach is rooted in years of hands-on experience combined with data-led strategies to enrich every touchpoint of a brand's journey. From meticulously crafting brand stories to offering personal image enhancements, I'm committed to driving growth, championing innovation, and setting up brands for long-term success.
What Eric offers
01 / 06
Branding Services
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Comprehensive brand understanding for sustainable growth
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Brand guidelines built from historical, current, and future perspectives
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Brand positioning strategy and narrative design
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Data analytics tests for brand sentiment and customer expectations
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Brand manuals for internal and external usage
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Creative direction for brand visuals and campaign concepting
02 / 06
Go-To-Market Guidance
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Strategic decision-making for market share increase
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U.S. market analysis — target customers, competitors, differentiation, positioning
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Market entry considerations and retail channel options
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Recommendations for sales representation and marketing partners
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Press and PR strategy, logistics planning
03 / 06
Boutique Retail Strategy
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Retail boutique growth and positioning strategy
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Brand selection based on store profile and customer
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Retail concept and merchandising strategy
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Open-to-buy planning and inventory management
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Private-label product development
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Employee uniform and visual identity resources
04 / 06
Monthly Retained Advisory
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High-level strategic direction embedded in your team
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Innovation fostering and competitive intelligence
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Specific market research and trend analysis
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Ongoing best practices and brand governance
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New ideas and creative challenge sessions
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Referrals and introductions from a deep personal and professional network
05 / 06
Personal Branding & Image
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Comprehensive personal style transformation
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Wardrobe analysis and tailored recommendations
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Exclusive shopping and personal styling services
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Personalized wardrobe and style manual
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Executive presence and C-suite image advisory
06 / 06
Fractional CMO Leadership
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C-suite brand leadership on a flexible engagement basis
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Full oversight of strategy, creative, and go-to-market execution
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Embedded decision-making without the cost of a full-time hire
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Ideal for growth-stage and repositioning brands
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Available for project-based or ongoing retainer engagement
Voices from the field
HOW IT WORKS
The consulting
process
I.
Identify Service Needs
A brief introductory conversation to understand your brand's current situation, challenges, and strategic priorities. No commitment required at this stage — just an honest assessment of fit and need.
II.
Budget & Timeline
Every engagement is different. Once the scope is understood, a clear budget range and realistic timeline are established — with full transparency on both sides before any work begins.
III.
Confirm Scope & Deliverables
A detailed scope document is agreed upon, outlining exactly what will be delivered, when, and how success will be measured. No vague mandates — only clear, accountable outcomes.
IV.
Execution & Delivery
With scope and fees confirmed, work begins with full focus. Every engagement gets senior-level attention — not delegated to a junior team — from diagnostic through final delivery.
"
Eric is a master at driving the decision-making process, uses data vs. opinions, and advocates for testing — testing — testing. Definitely a measure twice, cut once project leader. If you are looking for a true business partner with a passion for excellence and not just another creative consultant, Eric is the ideal candidate.
Larry Mentzer
Chief Revenue Officer & Principal Retail Consultant
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Eric is a pleasure to work with! He is super creative, innovative, professional and has amazing taste. Eric's connections in the marketplace and with the press help make him very effective. Eric is the rare executive who is very creative and can also operationally get stuff done.
John Tighe
President, Tailored Brands, Inc.
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Eric is a unique individual in that he understands both the fashion part of the business and the financials — and is able to distill these ideas into great presentations. He has many key contacts across the world in the fashion space and is regarded as an industry leader.
Tom Ott
Chief at Retail & Fashion Solutions
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Eric is a talented creative, forward-thinking merchandising executive with a keen sense for commercial responsibility. His professional decorum, warm nature and positive attitude is not lost on anyone who comes in contact with him.
Katie Liu
Owner, Black Dog 8 Showroom & Harvey Nichols Business Development