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Anthony Davis x Saks Colab
Fashion Director
Objective
Capitalize on the NBA 'tunnel walk' moment as one of the most influential runways. Up the cool factor of Saks Fifth Avenue's private label men's collection through a partnership with an NBA all-star.
Actions
Developed an exclusive capsule collection between the Saks Fifth Avenue Men's Collection and NBA all-star Anthony Davis. Launched in 23 Saks locations — a tribute to Davis' jersey number — and on saks.com. Filmed content with Mr. Davis for digital channels. Hosted events in New Orleans and New York to promote the collection.
Results
Created the first-ever long-term athlete collaboration on a fashion collection at Saks. Developed new products to drive business, grow the customer base, and reach a broader audience.
Video Gallery
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