Digital Discoverability for the AI Search Era
AI Search Optimization & Conversational Discovery · Executive Advisory, Eric Jennings Creative
Objective
Modernize Ascent Lounge’s digital discoverability strategy for the emerging AI search landscape by improving conversational search visibility, strengthening local search relevance, clarifying venue positioning, and increasing reservation-driven traffic across organic and paid channels.
Actions
Proposed and led a GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) initiative ahead of broader hospitality industry adoption. Directed copy strategy, restructured homepage and venue messaging, optimized FAQ and metadata architecture for conversational search, aligned paid media with reservation intent, and collaborated with development teams to improve AI-readability and search discoverability across ChatGPT and AI-generated search environments.
Results
Increased visibility within AI-generated search summaries and improved local discoverability for high-intent nightlife queries. Generated higher-quality traffic, strengthened branded search behavior, improved OpenTable conversion alignment, reduced CPC by more than 50% in key campaigns, and created clearer differentiation between venues across organic and paid channels.