top of page
Dwyane Wade x DSquared2 x Colab
Fashion Director
Objective
Generate buzz and excitement for Saks' men's department by promoting the exclusive 'DSquared2 x Dwyane Wade' capsule collection with designers Dean & Dan Caten.
Actions
Launched the exclusive 9-piece 'DSquared2 x Dwyane Wade' collection offering day and evening looks. Hosted a store event at the Saks NY flagship where designers and Wade greeted fans on the men's floor. Sold the capsule exclusively at select Saks Fifth Avenue locations and on saks.com.
Results
Grew the DSquared2 customer base at Saks by reaching a new audience of Wade fans. Inspired new customers to engage with the Saks men's department. Generated buzz and press.
Video Gallery
bottom of page