Seasonal Menswear Trend Forecasts
Trend Intelligence & Design Direction · VP Marketing & Creative Director, Peerless Clothing
Objective
Deliver the recurring seasonal trend forecasts that design and merchandising teams across 25+ licensed Peerless brands would use to develop product, color, and key items for each season. Provide enough lead time — one year ahead of in-store availability — for design integration and sales-team enablement.
Actions
Researched emerging trends across primary fashion sources, runway analysis, and cultural news. Authored seasonal forecasts for designers, merchandisers, and the executive team. Presented each forecast one year ahead of in-store availability. Anchored every trend recommendation to current cultural context so merchandising teams understood the rationale behind each call.
Results
Forecasts integrated into product development across 25+ global licensed brands within the Peerless portfolio. Established the trend forecast as a recurring executive-level deliverable — aligning design teams, merchandising teams, and sales leadership around a single shared seasonal direction.