Iman Shumpert x CK x Bleacher Report
Creative Director | Head of Marketing
Objective
Create a branded content piece featuring top NBA talent for CK tailored clothing. Drive awareness and purchase intent at Macy's. Leverage Bleacher Report's mass reach to showcase Calvin Klein suits worn in real life.
Actions
Partnered with NBA All-star Iman Shumpert and B/R in-house style expert Lance Fresh for a behind-the-scenes look at Iman's style. Iman's closet featured CK suits; Lance led the conversation about appropriate occasions. Content delivered via a quick-hitting montage across the B/R social ecosystem. Developed shoppable media and influencer marketing partnerships.
Results
Extended the tailored clothing category to a broader audience. Increased clothing category awareness. Drove customers to shop at the nearest Macy's store.