Macy's | Lauren Campaign
Creative Director | Head of Marketing
Objective
Showcase new Lauren formalwear and outerwear assets for Macy's in-store collateral. Provide shops with updated imagery reflecting new seasonal mood, styles, and innovations. Capture stylish images for the UltraFlex replenishment suit, blazer, and trouser programs.
Actions
Selected and prepared all looks for the Lauren campaign used for Macy's Herald Square shop-in-shop and macys.com. Collaborated with the Ralph Lauren team on on-location styling and budgets. Delivered all assets to Macy's for seasonal shop installation and web usage.
Results
Provided Macy's with lifestyle images for shop-in-shops and digital photos for macys.com and targeted emails. Styled new Lauren dress furnishings with tailored clothing to show Lauren as a complete lifestyle brand at Macy's.