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Men's Style Pro Social
Creative Director | Head of Marketing
Objective
Heighten Tallia brand awareness, increase social community size, accurately target audiences, strengthen engagement for brand loyalty, increase positive brand perception, and convert social followers into new customer leads.
Actions
Created content via a long-term partnership with Sabir Peele of Men's Style Pro, one of Esquire's 'Best Dressed Real Men in America.' Promoted Tallia via Instagram, YouTube, and in-person brand events. Developed video and images showcasing current season trends and how to wear them in real life.
Results
High engagement on Instagram and YouTube showed increased positive brand perception and social community growth.
Video Gallery
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