Influencer Partnership Men's Style Pro
Influencer Partnership & Brand Amplification · VP Marketing & Creative Director, Peerless
Objective
Build Tallia brand awareness, grow the social community, and strengthen brand perception with a target menswear audience. Convert social engagement into qualified retail customer leads.
Actions
Partnered with Sabir Peele of Men's Style Pro — recognized by Esquire as one of the "Best Dressed Real Men in America" — on a long-term content collaboration. Activated the partnership across Instagram, YouTube, and in-person brand events. Built video and image content showcasing each season's Tallia collection with real-world wardrobing context.
Results
Generated sustained engagement across Instagram and YouTube — building social community size and brand perception with the target menswear audience. Extended Tallia's reach to a credibility-anchored menswear voice with cross-platform distribution.