Peerless International Company Book
Creative Director | Head of Marketing
Objective
Create a playbook describing the company's mission and core values. Summarize beliefs on services, customer interaction, and environmental responsibility. Identify core values to build positive corporate culture. Develop a tool for executive management and sales teams to acquire new brands and business opportunities.
Actions
Interviewed executive teams in Montreal and New York. Researched company history from the founder's book and film. Wrote the company profile overview. Worked with a graphic designer on document layout. Provided leadership with a digital version for new business pitches.
Results
Peerless now uses this overview presentation when seeking new brands and business opportunities. Consistent messaging from all executive stakeholders when speaking to clients.