Saks | Brookfield Place
Fashion Director
Objective
Create an experiential destination with a 'man cave' vibe at the Saks Brookfield Place men's store. Include apparel, products, and services not offered at other Saks locations.
Actions
Developed a comprehensive proposal for an exclusive men's store housing designer offerings for classic, modern, and contemporary shoppers. Presented the idea to the executive team. The pitch included products and experiences not available at any other Saks location.
Results
Created a first-of-its-kind, freestanding men's store in lower Manhattan including a barbershop, grooming department, shoeshine and repair area, tech gadgets, a 3D made-to-measure shop, a coffee bar, and monthly designer pop-ups. Exceeded expectations and stayed open three years longer than the adjacent women's store.