Tallia | Fall
Creative Director | Head of Marketing
These videos show the full version of Tallia video campaign and the fifteen-second version that ran on the Nasdaq building in Times Square.
Objective
Create a more elevated, youthful, and diverse advertising campaign. Shift advertising budget from print to digital. Adjust ad placements. Reach a new demographic to drive sales to Macy's and better specialty stores. Campaign inspired by Toulouse-Lautrec's paintings of Parisian theatrical life in the late 19th century.
Actions
Directed all creative from concept through production and delivery. Ran print ads in Esquire, Essential Homme, MR Magazine, NYT T Magazine, NY Post, and WSJ Style Magazine. Ran digital ads in Esquire, GQ, Essential Homme, MR Leaderboard, NYT, and WSJ. Produced and ran video ads in the Times Square Nasdaq Building.
Results
Delivered on budget and on time. Achieved a more elevated, diverse, and youthful campaign. Times Square billboard: 1.5 million viewers/day.