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Tallia Brand Book & Guidelines
Creative Director
Objective
Create guidelines ensuring all parties use Tallia brand elements consistently. Provide guidelines and tools for brand names, logos, typefaces, and other design elements in ads, photoshoots, packaging, and online communications.
Actions
Assessed brand inconsistencies after interviewing all stakeholders. Wrote a brand positioning document clarifying mission, values, and target audience. Set standards for logo usage. Designed the first-ever comprehensive brand guideline book for all licensees and retailers nationwide.
Results
Aligned all advertising campaigns, licensed categories, packaging, and logo usage with the new brand position.
Video Gallery
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