Tim Anderson x HSN X White Sox
Creative Director | Head of Marketing
Objective
Promote HSM's unique positioning as a made-in-Chicago tailored brand. Tie in the heritage of Chicago tailored clothing with the legacy of the White Sox baseball team via a multi-season partnership.
Actions
Styled the marketing campaign with MLB shortstop Tim Anderson in the White Sox Stadium. Ran the campaign on social media, print ads, and outdoor signs near the stadium. Held a made-to-measure event for the White Sox team. Distributed content via in-stadium signage, White Sox social channels, and Sox TV. Tim Anderson promoted the partnership via appearances and social integrations.
Results
Increased brand awareness nationally. Generated brand loyalty within the greater Chicago area. Reached a broader audience and inspired customers to engage with the brand.