CELEBRITY
Styling
Samuel L. Jackson
Role: Fashion Director



This video shows how I prepped Mr. Jackson on his style tips for the video we created for social media.
Objectives
My objective for the Samuel L Jackson cover photo shoot was to showcase Saks' advanced designer collections. I aimed to show the clothes in a way that would flatter Mr. Jackson's physique and make him feel comfortable. In addition, because of Mr. Jackson's blockbuster film notoriety and acting credibility, I wanted to tap into the dynamic designer couture market.
Actions
Directed all styling on set and prepared Mr. Jackson's talking points for press interviews. Procured exclusive samples in Mr. Jackson's size from Dior Homme in Paris, Rag & Bone in New York, and Valentino in Milan for Saks Fifth Avenue's Magalog cover photoshoot.
Results
All designer samples were created and delivered on time. Made stunning cover and editorial images. Reached a broad audience for the men's department because of Mr. Jackson's celebrity status.
Trai Byers | Empire
Role: Fashion Director




Objectives
My objective for the Tria Byers cover photoshoot was to inspire new customers to engage with Saks Fifth Avenue's made-to-measure tailored clothing program in conjunction with the broader Fox x Empire partnership. With the show's enormous popularity among fashion-conscious men, I wanted to generate more buzz, excitement, and press. In addition, I aimed to attract new customers to purchase more classic tailored clothing.
Actions
Directed all styling of made-to-measure Saks Fifth Avenue Collection tailored clothing for the photoshoot.
Results
All made-to-measure samples were produced and delivered on time. Created beautiful cover images and energetic editorial photos. Reached a broad audience for the men's department because of Mr. Byers' celebrity status.
Toby Leonard Moore | Billions
Role: Fashion Director


Objectives
My objective with the Toby Leonard Moore cover photoshoot was to inspire new customers to engage with Saks' luxury classic brands in conjunction with the broader HBO x Billions partnership. In addition, with the show's enormous popularity among men who strive for wealth and status, I wanted to showcase the casual luxury of the Brunello Cucinelli collection.
Actions
Styled Mr. Moore in Brunello Cucinelli for the cover photoshoot to showcase the current season's collection. Guided in-store fashion statements with the visual team.
Results
Showcased the luxurious and relaxed vibe of the collection for the cover, which drove sales for the Cucinelli collections sold at Saks nationwide.